Manhattan Portage BLACK LABEL A long-established urban style that continues to evolve

By 【正規販売店】バッグ通販TORATO
Manhattan Portage BLACK LABEL 進化を続ける老舗のアーバンスタイル

The ``standard'' modern messenger has its roots in New York

New York, USA. A yellow cab jammed with multinational people from all over the world. Messengers run gracefully through the space. As they ran through the world's greatest cities, their work companion was the so-called messenger bag.


Manhattan Portage, a super classic brand that is probably the first thing that comes to mind when you think of messenger bags in Japan, was founded in New York in 1983. Messenger bags are said to have originated from bag-shaped bags used by postal services such as ROYAL MAIL in the UK and PONY EXPRESS in the US. In the past, it was made of canvas material, but in modern times it has evolved into a high-spec material, and it is not uncommon for it to be highly durable and waterproof. In fact, Manhattan Portage is a key brand in this evolutionary process. The brand is credited with being the first to use Cordura nylon in bags, dramatically improving the comfort and efficiency of messengers.



Manhattan Portage has absorbed the energy of a rapidly changing metropolis, actively adopted new ideas, and strived to create bags that meet the needs of all people, and has since evolved further.

This is the birth of Manhattan Portage BLACK LABEL, which provides urban style while inheriting the ideals and philosophy of Manhattan Portage. The familiar brand logo, which depicts Manhattan's skyscrapers in a graphic style, has been changed to a chic black and white color scheme for Black Label, giving it a more formal and fashionable feel. Black Label items, which are popular at Torato, feature a high-quality lineup that can be used comfortably in business situations and everyday life, and are recommended for those looking for bags and accessories that can be carried by adults without being too casual.


Only store in Tokyo

Black Label's flagship store in Aoyama, Tokyo. Located in a quiet corner away from the hustle and bustle of Omotesando, it opened in 2020 as the only black label only store in Japan, and is now in its third year. Inside the store, everything from classic items to new items are displayed in a pleasant and orderly manner, creating a relaxing atmosphere that will make you forget that you are in the center of Tokyo.

Image visuals flow quietly on the carefully designed signage installed on the brick wall reminiscent of the streets of New York, creating a space where you can immerse yourself in the world of Black Label. The wide, open entrance makes it easy for even first-time visitors to visit.



BLACK LABEL NEW collection

Black Label has a collection of items that are tailored to everyday life in Japan. The lineup, which is popular among both men and women, has many products that have both design and functionality, such as shoulder bags made of shiny nylon twill material and simple and chic backpacks that can be used both on and off duty. It has a sophisticated look that goes well with any coordination. Another feature is that we have a wide variety of bags that are easy to use in business situations.


A notable addition to this collection this season is a roll-top type backpack. It is a larger version of Black Label's representative messenger bag, the MP1261BL, and has been updated to have a larger capacity that can fit A3 documents and a 15.6-inch laptop. In addition to the size, the important point is to improve the functionality. When it comes to large-capacity products, it can be difficult to open and close the main compartment, but the solution to this problem is the entrance provided on the side of the back. The design allows you to take out the contents of the main compartment and PC room directly from here, allowing efficient access to your luggage.

The roll top part of the ceiling is also equipped with a FIDLOCK V buckle that can be opened and closed with quick operation. A stress-free design that makes unloading your luggage smooth. Furthermore, we have placed a thick cushion pad with an original pattern on the back area, making it comfortable to carry. The tarpaulin material placed on the front is highly durable and waterproof, making it suitable for going out in bad weather or active situations. This item is also recommended for those who run creative businesses, those looking for business trips or travel, and students who commute to school with a backpack.

Why not try adding an item from Black Label, an evolved style from a long-established store that goes beyond just messenger bags, to enrich your everyday life?




Manhattan Portage BLACK LABEL AOYAMA

5-46-7 Jingumae, Shibuya-ku, Tokyo GEMS Aoyama Cross 1F
TEL 03-6427-3115
OPEN 12:00-20:00